Strategic SEO Workshop for Inhouse Teams

Are you a Business Owner, Marketer, Brand Manager or Digital head who is…

  • STRUGGLING to attract new leads via SEO?
  • FRUSTRATED by lack of rankings & leads from SEO?
  • TIRED of wasting your time on SEO marketing?
  • UNSURE if your SEO company provides good service

Give your in-house SEO team an edge with a comprehensive & customized SEO training workshop conducted by Nevil Darukhanawala. The SEO strategies I am going to teach in this SEO course are based on a foundation of a decade of experience in the digital world and having worked on SEO with 200 + brands and ecommerce sites.

What’s important to understand is that NOT all companies can get into top 10 search listings, in same way, not all SEO strategies are the same. Get an edge by choosing the Right SEO strategy curated by me over years of refinement and analysis.

The Program:

  • Identify the KPI & Goals
  • Understanding goals and KPI with the management, marketing & digital teams
  • Expectations Vs reality check
  • Finalize the KPIs with timeline
  • Setup reporting system to track KPI’s

Curate a 6 Months SEO Strategy:

  • Complete Audit & Solutions
  • Technical solutions
  • Keyword opportunity & competition analysis
  • Effective on-page, revisit the tags
  • Custom & scalable SEO strategy roadmap to reach your goals
  • Content planning, creation, marketing & outreach strategies
  • Earning your links by creation of value & link baiting techniques
  • Leverage the right SEO international tools
  • Leverage Google analytics & webmaster data with advanced techniques
  • Conversion tracking & optimization
  • Setup process to track various SEO campaigns & results

Monitor Progress & Reviews (Optional)

  • Post training conduct regular review of plan Vs progress made
  • New ideas and opportunities
  • Ongoing training

The SEO Syllabus

• Keywords Analysis & Tracking
• Competition Analysis & Monitoring
• Complete SEO Audit
• Onpage Essentials & Website Hygiene
• Algorithm Changes & Evolution of SEO
• Advanced Content Marketing Strategies
• Advanced Link Building Strategies
• Advanced E-commerce SEO Strategies

• Leveraging Google Analytics & Webmaster Tools
• SEO Performance Measuring & KPI Reporting
• Leverage International SEO Tools
• Effectively Manage multiple SEO Projects

Other Assistance

  • Help with hiring of the right teams for SEO
  • On-going Training

FAQ's

Duration of workshop : 6 Hours

Who should attend : In-House Digital, SEO, Content & Marketing Teams
Why : Get results and an edge over the competition in organic search
Another Reason : You are tired of paying for each click (CPC)
No of Attendees : Min 3 to Upto Max 10

For more information call Nevil @ 9967779360 or email nevil@spott-one.com

* Work on Actual Website & Interactive Video Sessions

INTRODUCTION

1. What is SEO?

  • Power of Organic
  • Organic Search Evolution
  • Google, Yahoo & Bing

KEYWORDS STRATEGY

1. Keyword Research

  • Website Pages
  • Competitor Websites
  • Google Search (Trends, Search Suggestions & Related Searches)
  • Tools like Adwords Keyword Planner, Word Tracker, Word Stream, UberSuggest

2. Keyword Selection

  • Company Priorities
  • Volume of Monthly Searches
  • Competition for those Keywords
  • Competitors Targeting
  • Theme Based Selection

3. Keyword Types

  • KPI Keywords
  • Brand Keywords
  • Product / Service Keywords
  • Long Tail Keywords
  • Location Keywords
  • Theme Based Keywords
  • Informational, Conversational & Transactional Keywords
  • Synonyms & Misspellings

4. Keyword Strategy

  • Keyword Grouping, Themes & Modifiers
  • Keyword Targeting Plan
  • Keyword Tracking & Reporting Tools
  • Tracking Competitor Keywords

ON PAGE CHECKLIST

1. Search Friendly URLs

  • domain.com/URL should be Search Friendly
  • Use of hyphens “-” to separate keywords & NOT underscore
  • Include the Keyword Eg Schoolofseo.in/seo-training

2. Meta – Title Tag

  • Is Not Visible on the Page
  • Each Page Has Unique Title Tag
  • Length is 50 characters with Spaces
  • Primary Keyword included in beginning of copy
  • Good copy leads to better conversions

3. Meta – Description Tag

  • Is Not Visible on the Page
  • Each Page Has Unique Description Tag
  • Length is 150 characters with spaces
  • Primary Keyword & Secondary Keywords to be included
  • Good copy leads to better conversions

4. Meta – Heading / H1 Tag

  • Is Visible on the Page
  • Gives a Heading to the Page
  • Includes the Keyword
  • Can contain H2, H3 Sub Tags

5. Meta – Image Tag

  • Is Visible on the Page (OnMouseOver Image)
  • Short Description of the Image
  • Need not include the Keyword

6. Body Content (Landing Pages)

  • Min 300 words of Unique Content
  • Write for the User & Not Search Engines
  • Copy to match the Search Intent of User
  • Leverage User Generated Content

7. Internal Linking

  • Links from within Body Content
  • Helps Search Engine understand your Popular Pages
  • Includes the Keyword

WEBSITE SEO AUDIT

1. Website Audit

  • Google Analytics & Webmaster
  • Mobile Friendly
  • Speed
  • No of Indexed Pages
  • Site Map
  • 301 Redirects, Custom 404 Error Page, Broken Links, Other Webmaster Errors
  • Backlinks Quality
  • Competitor Benchmarking
  • Website Audit Tools

CONTENT IS KING

1. Identify Target Audiences

  • Identify the TG Groups & Demographics
  • Understand user Behavior & Current Needs

2. Gaps = Opportunities

  • Research for Content Gaps
  • Plan Content Type (blog, video, infographics, press release etc)
  • Communication Style – Informal, Educational, Informational, Entertaining etc
  • Create Content to Fill in the Gaps

3. Communication Goals

  • Create Content to Match user Search Intent
  • Measure Effectiveness

4. Content Types

  • Blogs
  • Images
  • Videos & Webinars
  • Infographics
  • White Papers
  • Press Releases
  • Testimonials etc

5. Big Content Guides

  • 3500 word plus guides (includes images, video or infographics)
  • Captures search intent of a group of users
  • Theme based / Audience Base

ALGORITHM EVOLUTION

1. Panda Update, Feb 23, 2011 (Panda 4.1 was released Sep 23, 2014)
Panda was the first major update intended to weed out websites that have thin content and other website quality issues like architecture, load time, duplicate meta tags (or missing meta tags), broken links etc.

2. Penguin Update, Apr 24, 2012 (Penguin 3.0 was released Oct 20, 2014)
Penguin update was intended to weed out sites that have low quality backlinks and were over optimized.

3. EMD Update, Sep 27, 2012
EMD or the exact match domains update was intended to weed out domains with exact match to keywords targeted.

4. Hummingbird Update, Aug 20, 2103
A core algorithm update (like Caffeine) intended to improve conversational and semantic searches changing the way the content is created and keywords are targeted.

5. Pigeon Update, July 24, 2014
The Pigeon update was intended to make local search listings better. If local listings are a big part of your business then it time to sit up and smell the coffee.

THE LINK BUILDING MATRIX

1. Evolution of Link Building

  • From Building Links to Earning Links
  • Good Links Vs Bad Links
  • Methods that Can Invite Google Penalty
  • Internal Vs External Links
  • Follow Vs No Follow Links
  • Editorial Links
  • Edu Links
  • Advanced Strategies

2 . Content Marketing

  • Role of Content Marketing
  • Link Popularity
  • Follow Vs No Follow Links

THE LINK BUILDING MATRIX

3. Blogger Outreach

  • Blogger Outreach Program
  • Identify & Targeting the Bloggers
  • Types of Blogger Outreach
  • Diversity is Key
  • Guest Blogging – The Right Way

4. Link Monitoring & Analysis

  • Leverage Tools for Link Outreach & Analysis
  • Disavov Links * Link Removals
  • Competitor Links
  • Measuring the Impact of Link Building
  • Reporting on Links

ADVANCED ECOMMERCE 

1. Advanced Strategies

  • Keywords
  • On Page & Audit
  • Content Marketing
  • Blogger Outreach
  • Advanced Link Building
  • Competitors
  • Pitfalls for SEO for Ecom
  • Scalabity is Key

2. Conversion Tracking

  • Advanced Analytics & Segmentation
  • Conversion Tracking, Funnels & Goals
  • Mini Conversion & Macro Conversion Tracking
  • Monitoring & Reporting

SEO PERFORMANCE, TOOLS & KPI REPORTING

1.  Reporting

  • Custom Reporting (Reports specific CEO, Marketing Team, Digital Team etc)
  • Analysis & Suggestions
  • A / B Testing

SEO Tools

  • Handle Multiple Clients
  • Leverage Best SEO Tools & Communities

 

Motivated to get started on your goals?

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